City branding involves multiple organisations, public and private, a range of goals, entities that both compete and collaborate, and serve diverse audiences – but most importantly, it is about the place. Countless firms can create yet another great-looking logo, but we don’t need more logos.
Places need clarity, shared messaging, and a platform to tell their story. We Grow Forest helps communities carefully navigate this process and tell that story. We brand places in a sustainable and eco-friendly way for people to take pride in and share among others on social media.
‘I love my city’ logo elevates the aesthetics of a place. The eye-capturing installations will light up the cities’ dark corners and support the local unorganized retailers in finding a readymade customer base.
The year-long action focuses on a shift in the behavior of the visitors and inhabitants for a long-term sustainable solution. The project also ensures the revitalization of water bodies, the introduction of mangroves, and the establishment of a circular economy.
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